Apple’s Supply Chain Management Essay

AbstractThe stem explores orchard apple tree and its past, background, brand loyalty, problems, decline of harvest-feast, and suggested solutions. apple was started on April 1, 1976. It was complete by three men Steve Jobs, Steve Wozniak, and Ronald Wayne. On January 10, 2006, apple released the mackintoshBook Pro and iMac which was the first Apple information processing system to use Intels Core Duo central processor. Apples customers fly in from every(prenominal) oer the world to see the opening of products and stores. They even propose outside the stores. Their fan base is because they pass water a good product. Not so much the price because you can basically get the same product at a lower price form one and only(a) of Apples competitors.The problems that Apple is having is acquire their product to the customer on time. Which many say is the result of bad tack chain management. The paper goes over how they got to the problems that they are having and some solutions to those problems.Keywords Monopsony, Brand LoyaltyApplesSupply Chain counsellingBackgroundApple is a very big company, and is a company that everyone knows. Apple was started on April 1, 1976. It was established by three men Steve Jobs, Steve Wozniak, and Ronald Wayne. On January 3, 1977, Apple was incorporated without Wayne he sold his shares back to Jobs and Wozniak for $800. A multimillionaire delivered the essential business know leadge and funding for the in wad of Apple. By the end of the 1970s Apple have a good sized staff of bother computer designers and a production line. The Macintosh was do well-known by the 1.5 million dollar commercial 1984 released on the third quarter of Super curl XVIII on January 22, 1984.The Macintosh at first sold well, but it soon wi thered tally because of the high prices and limited choice of software titles. The Macintosh Portable was presented in 1989 and was designed like a desktop and weighed 17 pounds. In 1998, Apples iMac was introduce d by a design team that was led by Jonathan Ive and he was also the man who designed the iPod and the iPhone. Apples sales improved from that moment. On January 10, 2006, Apple released the MacBook Pro and iMac which was the first Apple computer to use Intels Core Duo CPU (Lashinsky, 2011.)On January 17, 2011 Jobs announced in a memo that he would take a medical apply for an indefinite period. It has been said that because of Apples effective supply chain the company operates as a monopsony, which where one buyer has many sellers. Brand Loyalty Apples brand loyalty from customers runs fatheaded in its consumers. It is very unusual for any product to have the kind of brand loyalty that Apple does. Apple Store opening can draw crowds of thousands with people delay in line as much as a day before the event. People also fly in from all over the world to see the opening of products and stores. Some people say that it is the marketing and advertising is the author that draws the kind of loyalty that Apple has. The loyalty of the customers goes as far as when people are waiting in line some of the fans use the opportunity to propose marriage. ProblemsAfter Jobs announced his medical leave, he appointed Tim Cook to his job. Tim Cook was the chief operating officer. He was the person who over saw the supply chain. When he assumed Jobs position he took on more work than he was used to. because his work started to decline, he stopped focusing on the supply chain and started functional on the advances of technology (Spence, 2012.)Decline of ProductAfter the death of Steve Jobs, the company stock declined because of the products. There was problems with the shipping of the iPhone 5 because there was not enough made. When the iPad Minies reached the customers, they sold out in time for the press released. But when more orders came in for the iPad Minis the customers experienced longer wait time. This might have been due to the supply chain not working properly. Also the iPad Minis release date has been pushed pack. When Apple made the promises of an October event and missed the date. The other things that has been un-Apple-like was Siri, it was not the manner that Steve Jobs would have liked it to be. He wanted it to be consistently amazing and it is not it had to be fretting with an update. The Maps app in iOS6 lead to the discharge of two Apple employees and a public apology from Cook (Maisto, 2012.) mop upThe conclusion to most of the Apple consumers would be to work more on their supply chain. Working scalelike with their suppliers ordain help with the overall product. It might be a prompt shipping or faster assembly. But one thing is certain about working closer with their suppliers, it can never be a bad thing. The better relationships that you have with the people supplying you the product the better the product will be (Maisto, 2012.)Suggested SolutionsApple needs to fix a few things to get back on the silver making wagon, so to s ay. They have a good product but it needs to be texted more. If Apple feels the need to release an iPhone every three months the customers will think why I should buy this one when it will be obsolete in about another three months. Another thing that Apple needs to work on is their supply chain. Since Tim Cook moved up in the in the corporation he has not been looking over the supply chain as well as he should be. I believe that he should be hiring more people to manage the supply chain and little people to engineer Apples products. They might come to realize that they will save specie in the long run if they have better relationship with their suppliers and treat their workers better (Spence, 2012.)FutureThe time to come of Apple is not clear. Cook wants to bring more jobs to the United States. He says that more parts of the Mac will be brought over to the United States so that it will bring more jobs to the United States, an count on of 600,000 jobs. Cook also wants to get in t o the television market. He says that, it is an area of intense interest to us (Maisto, 2012.)ReferencesSpence, E. (2012, November 18). Apples supply chain issues reflected in stock pricing. Retrieved from http//www.forbes.com/sites/ewanspence/2012/11/18/apples-supply-chain-issues-reflected-in-stock-pricing/ Maisto, M. (2012, December 7). chief executive officer tim cook on apples future Dont bet against us. Retrieved from http//www.eweek.com/mobile/ceo-tim-cook-on-apples-future-dont-bet-against-us/ Lashinsky, A. (2011, idealistic 25). How apple works Inside the worlds biggest startup. Retrieved from http//tech.fortune.cnn.com/2011/08/25/how-apple-works-inside-the-worlds-biggest-startup/